Reputation Management refers to understanding and building a concrete and positive image for your brand in a rapidly-evolving business environment. Reputation Management Services traditionally served the Public Relations and Media mandate of an organisation. However, in the digitally-dominated world that we inhabit today, these services go beyond just PR and also comprise Online Reputation Management Services.
The cost of a poor reputation on both offline and online domains sees a direct effect on sales and the bottom line of your business. Be it potential investors or clients, before they choose to spend or invest money in your business, they always perform a thorough research into the reputation of your business and its leadership. Often, your brand image also decides how you are spoken about in the media, whether the press picks up stories on your brand and the angle that they give to it. Reputation Management Services, therefore, form a very intangible yet extremely crucial aspect of business management.